When the Covid-19 pandemic hit, it didn’t just change how we live—it completely reshaped the way we eat. With lockdowns in full force, the food industry quickly pivoted to meet new demands, and what followed was the rise of “safe food to your door.” This shift was fueled by the government’s PSBB (Pembatasan Sosial Berskala […]
From Biden to Harris: From Gen Z to Asian American
Americans were shocked by Joe Biden’s retirement from the US presidential race on July 21, when the elections were just three months away. There are many opinions about the reasons behind Biden’s retreat, such as his suboptimal performance during the debate with Trump, age factors, internal problems in the Democratic Party, and others. Regardless of […]
Why I Won’t Go to My Second Music Festival?
Various music festivals emerged in the post-pandemic; most of them offered similar concepts which targeted the young market longing for offline entertainment. Promoters are once again competing to hold music festivals, Solo concerts, and even invite international artists. However, amidst efforts to revive the music scene, young people’s interest is starting to shift, especially my […]
The Missing Harmony in Todays Festival
Imagine a world where the electrifying beats of EDM seamlessly blend with the infectious rhythms of K-pop, where massive stages and intimate concert venues compete for the hearts of music lovers. Welcome to “We The Fest” (WTF), a dazzling kaleidoscope of sound, culture, and youth energy… or so most people thought. Contrary to expectations, WTF […]
From Stress to Sweet: Path to Addiction among Indonesian Youth
“Can I get a sweet iced tea (es teh manis)?” That’s a common request you hear when dining out in Indonesia. This highlights how common and culturally ingrained sweet beverages are for Indonesians. Indonesians love sweets due to their deep cultural significance in celebrations and traditional rituals, where sweet treats symbolize joy, prosperity, and hospitality. […]
Could Manga relate to Football Culture?
Welcoming the new season in the football competition, major European football teams, already possessing global reputations and fan bases, are devising various strategies to attract and engage with the younger market. With the emergence of the younger demographic Gen Z, there has been a drastic shift in how they interact with and consume sports content. […]
Sexual Content vs. Personal Branding
How Teenagers Utilize Social Media The world’s technology is developing rapidly, resulting in changes in society. In technology, various kinds of social media carry and store multiple kinds of information and have an impact on today’s youth culture. Many young people and even adults use social media in their daily lives which has both positive […]
POST-HIJRAH & MUSIC FESTIVAL
Music is often debated within the Muslim community, with some believing it is forbidden. Yet, music festivals continue to attract young people, including many young Muslims. This article doesn’t aim to delve into religious debates but rather focuses on the presence of Muslim attendees at music festivals over the years, even during times when the […]
Indonesian Gen Z: From Boredom to Digital Income
In 2022, Forbes Magazine named public figures Raffi Ahmad and Nagita Slavina as The Sultans of Content. This title was given to Raffi Ahmad because he is considered one of the creators who built popularity and income through various digital platforms. The choice to become a content creator also grew with the rise in popularity […]
Are Young Indonesians Still Brawling?
On June 22nd, Jakarta celebrated its 497th anniversary. Unfortunately, the celebration was marked by a brawl that went viral on social media. The fight took place in Jatinegara, East Jakarta. Despite the advancements in technology such as big data and artificial intelligence, the culture of brawling persists. Student brawls remain common, with numerous viral videos […]