YouthLab
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When the Covid-19 pandemic hit, it didn’t just change how we live—it completely reshaped the way we eat. With lockdowns in full force, the food industry quickly pivoted to meet new demands, and what followed was the rise of “safe food to your door.” This shift was fueled by the government’s PSBB (Pembatasan Sosial Berskala […]
Social media politics is youth politics The political landscape in 2024 has taken an unexpected turn, surprising many with its novel approach. Campaigns now feature dance routines, face-changing animations, DJ koplo tracks, and community discussions streamed live on YouTube. Additionally, candidates engage with their supporters through live Q&A sessions on TikTok. This fresh, dynamic style […]
In March 2024, Billboard magazine featured the article titled “TikTok Tricks,” addressing the challenges faced by musicians and global music companies in staying relevant while introducing new music on the TikTok platform. TikTok has emerged as the primary medium for younger Gen Z and Neo Alpha audiences to discover and engage with new songs and […]
Various music festivals emerged in the post-pandemic; most of them offered similar concepts which targeted the young market longing for offline entertainment. Promoters are once again competing to hold music festivals, Solo concerts, and even invite international artists. However, amidst efforts to revive the music scene, young people’s interest is starting to shift, especially my […]
Imagine a world where the electrifying beats of EDM seamlessly blend with the infectious rhythms of K-pop, where massive stages and intimate concert venues compete for the hearts of music lovers. Welcome to “We The Fest” (WTF), a dazzling kaleidoscope of sound, culture, and youth energy… or so most people thought. Contrary to expectations, WTF […]
An interesting moment occurred when the crowd reacted more to Tyler the Creator’s flying gimmick during his opening at Coachella than to singing along with the legendary band Blur. In an ethnographic study conducted by Youthlab, the We The Fest festival also received negative responses and was rated poorly by Gen Z. This negative reaction […]
“Can I get a sweet iced tea (es teh manis)?” That’s a common request you hear when dining out in Indonesia. This highlights how common and culturally ingrained sweet beverages are for Indonesians. Indonesians love sweets due to their deep cultural significance in celebrations and traditional rituals, where sweet treats symbolize joy, prosperity, and hospitality. […]
How Teenagers Utilize Social Media The world’s technology is developing rapidly, resulting in changes in society. In technology, various kinds of social media carry and store multiple kinds of information and have an impact on today’s youth culture. Many young people and even adults use social media in their daily lives which has both positive […]
Music is often debated within the Muslim community, with some believing it is forbidden. Yet, music festivals continue to attract young people, including many young Muslims. This article doesn’t aim to delve into religious debates but rather focuses on the presence of Muslim attendees at music festivals over the years, even during times when the […]
In 2022, Forbes Magazine named public figures Raffi Ahmad and Nagita Slavina as The Sultans of Content. This title was given to Raffi Ahmad because he is considered one of the creators who built popularity and income through various digital platforms. The choice to become a content creator also grew with the rise in popularity […]
Young People’s Carelessness and Data Security In today’s world, social media is woven into the fabric of our daily lives, especially for young people. Platforms like Instagram, TikTok, and Snapchat aren’t just apps, they’re a lifestyle. They offer endless ways to connect, express oneself, and find entertainment. However, with this constant online presence comes the […]
On June 22nd, Jakarta celebrated its 497th anniversary. Unfortunately, the celebration was marked by a brawl that went viral on social media. The fight took place in Jatinegara, East Jakarta. Despite the advancements in technology such as big data and artificial intelligence, the culture of brawling persists. Student brawls remain common, with numerous viral videos […]