In March 2024, Billboard magazine featured the article titled “TikTok Tricks,” addressing the challenges faced by musicians and global music companies in staying relevant while introducing new music on the TikTok platform. TikTok has emerged as the primary medium for younger Gen Z and Neo Alpha audiences to discover and engage with new songs and […]
Indonesian Gen Z: From Boredom to Digital Income
In 2022, Forbes Magazine named public figures Raffi Ahmad and Nagita Slavina as The Sultans of Content. This title was given to Raffi Ahmad because he is considered one of the creators who built popularity and income through various digital platforms. The choice to become a content creator also grew with the rise in popularity […]
The Perils of Social Media
Young People’s Carelessness and Data Security In today’s world, social media is woven into the fabric of our daily lives, especially for young people. Platforms like Instagram, TikTok, and Snapchat aren’t just apps, they’re a lifestyle. They offer endless ways to connect, express oneself, and find entertainment. However, with this constant online presence comes the […]