Delve into the Meaning of Work-Life Balance in Indonesian Youth Work-life balance, or WLB, has become a priority to achieve for individuals across all age groups. This made the Minister of State Owned Enterprise (Menteri BUMN), Erick Tohir, make a policy for all the employees of BUMN to get a 3-day vacation period in a […]

Young Activism in the Issue of Palestine Contrasting Streams of Movement from the Early 2000s to 2024 In the early 2000s, there was an indirect relation between the Intifada movement in Palestine and the youth movement in Indonesia. This relation was characterized by Islamic and ideological solidarity. During the early 2000s, Indonesia was undergoing a […]

Music as an adaptive catalyst for youth activism in the new world The forthcoming induction of Mary J Blige and A Tribe Called Quest into the prestigious Rock and Roll Hall of Fame 2024 marks a seminal moment for them as an influential, legendary artist in music history. As a matter of fact, hip-hop music […]

In recent years, the use of TikTok has become increasingly widespread among young Indonesians.  There is a pandemic influence that makes TikTok popular. TikTok’s presence has changed the behavior of watching videos from a vertical format to a horizontal one. As you can see in our chart above. The social media that is played the […]

Embracing Indonesia’s Gold Era Alongside Vibrant Z/Neo-Alpha Generation The world has yet to fully grasp the true character of the millennial generation. However, there is now an urgent need to delve into who exactly Generation Z (Gen Z) is. Gen Z is believed to have distinct characteristics compared to millennials, a view that has gained […]

Indonesia’s Collective Spaces: Youth Identity and Social Dynamics Since approximately 2017, a multitude of alternative and collective spaces have begun to sprout across Indonesia, catering to its youthful populace. This surge in spatial diversity aligns seamlessly with the presence of social media and content creators in urban centers nationwide. Concurrently, governmental endorsement of digital start-ups […]

Tuning into Social Media Trends: The Divergent Paths of Music Culture on TikTok and Instagram The way people enjoy music has evolved significantly. The advancement of technology has led humans to adapt to new ways of consuming music. In the past, we might have had to wait for specific times to listen to music broadcasted […]

Beyond the Battles: Red Bull BC One’s Influence on Breaking Culture On March 21, 2024, a historic moment occurred in Indonesia. For the first time, Red Bull BC One made a stop in Jakarta as part of its Regional Cypher tour. Besides Indonesia, Regional Cyphers were also held in various countries in Southeast Asia such […]

Understanding the Distinction between Skena Culture and Gaul Culture In the wake of Indonesia’s 1998 reformation, a wave of social and political changes swept the nation, notably decentralization. This shift granted regions autonomy in development, aiming to curb central government power abuse. Consequently, the influence of the capital city waned, affecting the landscape of youth […]

Exploring K-pop Phenomenon: Indonesian Youth Netizens’ Voices and Trending Topics When it comes to discussing the most talked-about themes in the realm of social media, it’s impossible to overlook the prominence of K-pop. Originally referring to the popular music genre from South Korea, K-pop encompasses a diverse range of styles but is often associated with […]

Unlocking the Minds of Indonesian Youth: Exploring YOLO Mentality, Pessimism and the Road Toward Well-being Accept that no one knows how to handle their younger workers. They live in different bubbles than the older generation. Due to this condition, many older generations consider them as someone that doesn’t have grit, mental strength, and many more. […]

Securing Indonesian Gen Z Talent in the Corporate World According to the 2020 population census, the Indonesian Central Statistics Agency reveals a notable trend: the country’s demographic landscape is largely shaped by Generation Z (those born between 1997 and 2012) and Millennials (born between 1981 and 1996). Remarkably, Generation Z constitutes a significant 27.94 percent […]