Shifting Priorities: Indonesian Youth’s Perspective on Work and Happiness

In Indonesia, the younger generation is often labeled as “kutu loncat,” reflecting a tendency to switch jobs frequently. This behavior signals a significant shift in priorities among the youth. Understanding youth is very important, as they will become the market, the workers, and the future of Indonesia in 2045, when the era of “Indonesia Emas” will come.

Understanding the Landscape

To delve into this phenomenon, we embarked on a comprehensive survey across 10 cities, engaging with 509 Indonesian youth aged 15 to 35. The goal was to unravel their perspectives on work and unravel the essence of their aspirations for the future. What emerged was a complex curtain of desires, dreams, and disillusionments. The high mobility among Indonesian youth in the workforce may be attributed to a variety of factors, including economic uncertainties, changing societal values, and evolving career expectations. 

The Quest for Materials Success

One of the most striking findings of our survey was the prevalence of aspirations for material success among working respondents. Over 40% expressed a desire for higher salaries in the coming year, while 31% harbored ambitions for promotions, and 29% contemplated switching companies altogether.

This fervent pursuit of financial stability reflects a pragmatic mindset, where the youth seek tangible rewards for their efforts in the workplace. Economic pressures, global influences, and the desire for societal validation contribute to the emphasis on material success among Indonesian youth. Access to social media and exposure to lifestyles associated with wealth may fuel aspirations for higher salaries and career advancements.