YouthLab
In March 2024, Billboard magazine featured the article titled “TikTok Tricks,” addressing the challenges faced by musicians and global music companies in staying relevant while introducing new music on the TikTok platform. TikTok has emerged as the primary medium for younger Gen Z and Neo Alpha audiences to discover and engage with new songs and […]
An interesting moment occurred when the crowd reacted more to Tyler the Creator’s flying gimmick during his opening at Coachella than to singing along with the legendary band Blur. In an ethnographic study conducted by Youthlab, the We The Fest festival also received negative responses and was rated poorly by Gen Z. This negative reaction […]
Welcoming the new season in the football competition, major European football teams, already possessing global reputations and fan bases, are devising various strategies to attract and engage with the younger market. With the emergence of the younger demographic Gen Z, there has been a drastic shift in how they interact with and consume sports content. […]
In 2022, Forbes Magazine named public figures Raffi Ahmad and Nagita Slavina as The Sultans of Content. This title was given to Raffi Ahmad because he is considered one of the creators who built popularity and income through various digital platforms. The choice to become a content creator also grew with the rise in popularity […]
The visual aspect is something that Gen Z pays attention to in their daily lives. Scene outfits have become a visual trend among Gen Z. The term “scene” has also become a topic of conversation on social media. Although the term “scene” now only refers to music, more broadly, it encompasses various youth subcultures, as […]
If we think about the city of Solo, what comes to mind is President Joko Widodo (Jokowi), who is a former Mayor of Solo. During his tenure, Jokowi promoted various significant changes. His tangible and concrete leadership narrative set a high standard for the subsequent leadership of F.X. Hadi Rudy to the young leader Gibran […]
EARLY MUSIC FESTIVALS: NATIONAL AND INTERNATIONAL ACTS (2002-2013) Music festivals have become an integral part of Indonesian youth culture across generations. Looking back, in 2002, Soundrenaline pioneered large-scale music festivals by organizing a two-day music event in Jakarta. The lineup of popular musicians and bands, such as Peterpan, Sheila On 7, Naif, Dewa 19, and […]
Algorithm Musicians or Highway Musicians: Which one does Gen Z prefer? The term ‘viral song’ has now become one of the music references that enters the Gen Z playlist. The term ‘viral song’ signifies that a song has reached an extraordinary level of popularity. Viral songs can be classified as newly released songs or old […]
How Indonesian Youth Are Rediscovering the Joy of Reading Together Indonesia has never lacked people who are passionate about reading books. The interest of young people in literacy is always growing. Nowadays, we can see young people filling public spaces like parks to read books. They make arrangements to gather, create quiet reading sessions, and […]
In recent years, the use of TikTok has become increasingly widespread among young Indonesians. There is a pandemic influence that makes TikTok popular. TikTok’s presence has changed the behavior of watching videos from a vertical format to a horizontal one. As you can see in our chart above. The social media that is played the […]
Beyond the Battles: Red Bull BC One’s Influence on Breaking Culture On March 21, 2024, a historic moment occurred in Indonesia. For the first time, Red Bull BC One made a stop in Jakarta as part of its Regional Cypher tour. Besides Indonesia, Regional Cyphers were also held in various countries in Southeast Asia such […]
The Wibu Wave: Exploring the Phenomenon of Japanese Culture Obsession The content with wibu (Weebo) themes is now widespread and easily found on the TikTok platform. The algorithm seems to direct us towards content like “Wibu Outfits for Hangouts…”, “Awkward Wibu Interviews…”, ” Hallucination of a wibu…”, and other wibu-themed content. There’s a guarantee of […]