YouthLab
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In March 2024, Billboard magazine featured the article titled “TikTok Tricks,” addressing the challenges faced by musicians and global music companies in staying relevant while introducing new music on the TikTok platform. TikTok has emerged as the primary medium for younger Gen Z and Neo Alpha audiences to discover and engage with new songs and […]
Various music festivals emerged in the post-pandemic; most of them offered similar concepts which targeted the young market longing for offline entertainment. Promoters are once again competing to hold music festivals, Solo concerts, and even invite international artists. However, amidst efforts to revive the music scene, young people’s interest is starting to shift, especially my […]
Imagine a world where the electrifying beats of EDM seamlessly blend with the infectious rhythms of K-pop, where massive stages and intimate concert venues compete for the hearts of music lovers. Welcome to “We The Fest” (WTF), a dazzling kaleidoscope of sound, culture, and youth energy… or so most people thought. Contrary to expectations, WTF […]