According to Badan Pusat Statistik (BPS), in 2021 the average of Indonesian spending in consumption is Rp1.260.000. This is higher 3.17% than in 2020. This could be indicating that the average of spending towards consumption in 2024 is higher than that. This consumption resulted from various factors. To delve into this phenomenon, we conducted a […]

Youthlab has produced research-based articles on the topic of cancel culture. The first article provides an overview of the context of cancel culture in Indonesia, which you can read [here]. The second article examines cancel culture from an international perspective, comparing the phenomenon across various countries; you can read it [here]. Youthlab now aims to […]

The rise of digital dreams Long before the Covid-19 pandemic, the global market was enthusiastically embracing the digital technology boom in the late 90s. Dotcom companies were prime investment targets, and in 1999, computers worldwide were running on Intel Pentium III processors, flash drives were newly introduced, Napster made its debut offering free mp3 uploads, […]

Elon Musk, co-founder of OpenAI, argues that artificial intelligence will overtake human intelligences by 2025 because he believes the growth of AI is faster than the growth of any technology in history. The booming of AI was marked by the launch of ChatGPT in 2022, and it has affected many things, both in academia and […]

Youth is one of the milestones of hope, their thoughts and ideas have proven to made a great contribution to the civilization of a nation. The involvement of youth for Indonesian independence has been inscribed in historical records. There were also recorded in Indonesian history that groups of youth gathered in Jakarta to take an […]

In the previous cancel culture article, we discussed the phenomenon that occurred with a focus on cases in Indonesia. Now we want to look at it with a broader lens. Technological progress cannot be completely stopped by anyone, including the state. Such as the increasing reach of social media in various countries and its users […]

In the current generation, increasingly connected through social media, the phenomenon of viral culture has become an unavoidable force. From social media challenges like TikTok to trends on Twitter (X), we explore how viral culture not only reflects collective desires but also influences our thinking patterns, behaviors, and even our social values.  With the presence […]

Voice of Baceprot: The Success Story of Indonesian Gen Z Musician The young metal band from Garut, Voice of Baceprot (VoB), is currently experiencing a surge in their music career. In the decade since its formation, this band, consisting of three hijab-wearing Muslim women, has managed to capture the attention of music enthusiasts as a […]

Based on OJK data, in June 2023, Pinjol (Indonesian term for online loans) was widely used by the younger generation. The total amount of loans is considered fantastic, among individuals aged under 19 years worth 168 billion rupiah. The highest from the age of 19-34 years worth 26 trillion rupiah. With such a large loan, […]

Algorithm Musicians or Highway Musicians: Which one does Gen Z prefer? The term ‘viral song’ has now become one of the music references that enters the Gen Z playlist. The term ‘viral song’ signifies that a song has reached an extraordinary level of popularity. Viral songs can be classified as newly released songs or old […]

How Indonesian Youth Are Rediscovering the Joy of Reading Together Indonesia has never lacked people who are passionate about reading books. The interest of young people in literacy is always growing. Nowadays, we can see young people filling public spaces like parks to read books. They make arrangements to gather, create quiet reading sessions, and […]

In today’s dynamic consumer behavior landscape, understanding the underlying motivations, preferences, and behaviors of different age groups is crucial for brands and marketers aiming to connect authentically with their target audiences. One intriguing aspect that has emerged from our recent research is the phenomenon of “Dissonance Buying” among Indonesian youth. Let’s delve into this concept […]