E-SPORT: Choice of hangout activities and new idols for gen Z ? As the esports industry continues to grow rapidly worldwide, Indonesia is also keeping pace with the trend. According to the Global Games Market Report 2021, Indonesia ranks 17th among the largest gaming markets with significant growth. One of the main contributing factors is […]

Shifting Priorities: Indonesian Youth’s Perspective on Work and Happiness In Indonesia, the younger generation is often labeled as “kutu loncat,” reflecting a tendency to switch jobs frequently. This behavior signals a significant shift in priorities among the youth. Understanding youth is very important, as they will become the market, the workers, and the future of […]

Stand-Up Comedy Unleashed: Crafting Your Campaign Story with a Punchline Stand-up comedy, initially rooted not just in making people laugh but also in delivering speeches or literature with a humorous twist, has a more profound history than many realize. One of its early pioneers in the 18th century was Mark Twain, known not only as a […]

The Wibu Wave: Exploring the Phenomenon of Japanese Culture Obsession The content with wibu (Weebo) themes is now widespread and easily found on the TikTok platform. The algorithm seems to direct us towards content like “Wibu Outfits for Hangouts…”, “Awkward Wibu Interviews…”, ” Hallucination of a wibu…”, and other wibu-themed content. There’s a guarantee of […]

Unraveling the Phenomenon of ‘Mabar’: From Gaming Culture to Social Interaction In the realm of modern entertainment, Indonesia has emerged as one of the primary stages for a groundbreaking gaming phenomenon. According to a report by We Are Social, Indonesia ranks as the third-largest country in terms of video game players globally. The report highlights […]

Dangdut Koplo Noise Trend and the Post-Pandemic Generation Dangdut koplo with digital instrument overlays almost always tops the TikTok charts in Indonesia. In the first week of March, the songs “Hands Crossed” by Adryan Lihayan and “Loca Loca” by DJ Lagu entered the top 10 on Tokchart.com. Both are dangdut Koplo songs with fast drum […]

Unpacking the Cultural Significance of Cuteness (“Lucu”) Among Indonesian Youth In the present world of Indonesian youth vernacular, the phrases “unyu” and “lucu” exert tremendous impact, serving as social shorthand for charm and humor. These linguistic pearls glide lightly across the complexity of teenage contact, altering perceptions and building relationships in the ever-changing world of […]

A Dive into Conscious Living Across Indonesia’s Youth In 2023, American-Mexican Gen Z musician Ivan Cornejo held a solo concert titled the ‘Therapy Tour’. The inspiration for incorporating ‘Therapy’ into the tour name came when he stumbled upon a message from a fan stating, “Your music saves me!” The term “therapy” is typically associated with […]