YouthLab
When the Covid-19 pandemic hit, it didn’t just change how we live—it completely reshaped the way we eat. With lockdowns in full force, the food industry quickly pivoted to meet new demands, and what followed was the rise of “safe food to your door.” This shift was fueled by the government’s PSBB (Pembatasan Sosial Berskala […]
Imagine a world where the electrifying beats of EDM seamlessly blend with the infectious rhythms of K-pop, where massive stages and intimate concert venues compete for the hearts of music lovers. Welcome to “We The Fest” (WTF), a dazzling kaleidoscope of sound, culture, and youth energy… or so most people thought. Contrary to expectations, WTF […]
K.G.P.A.A. Mangkunegara X, more commonly addressed as Gusti Bhre, has emerged as a potential new leader in Solo since his coronation in 2022. His leadership has been marked by a modern and youthful approach, proven particularly in his successful rebranding of Pura Mangkunegaran into a vibrant youth hangout spot. This transformation has not only revitalized […]
“Can I get a sweet iced tea (es teh manis)?” That’s a common request you hear when dining out in Indonesia. This highlights how common and culturally ingrained sweet beverages are for Indonesians. Indonesians love sweets due to their deep cultural significance in celebrations and traditional rituals, where sweet treats symbolize joy, prosperity, and hospitality. […]
The Anxiety of Keeping Up What are young people doing in the bustling cafés of Jakarta, the crowded streets of Bali, and the vibrant corners of Bandung? Most of these youths are busy scrolling through TikTok or Instagram feeds. It’s challenging to separate them from their gadgets, to ask them to disconnect from the carefully […]
In the landscape of Indonesian youth, a profound transformation is reshaping traditional norms of love and marriage among young women. We have already written an article as part 1, which you can read here. Amid the background of economic challenges that are discussed in Part I, if evolving social dynamics, and pervasive media influences, a […]
In recent years, Buy Now, Pay Later (BNPL) services have gained immense popularity, particularly among young consumers. These services provide greater financial flexibility, enabling individuals to make purchases without needing upfront funds. According to the Indonesian Financial Services Authority (OJK), the outstanding BNPL amount reached IDR 25.6 trillion by the first half of 2023, with […]
In a striking shift that has captured the attention of sociologists and trend-watchers alike, Indonesia is experiencing an unprecedented drop in marriage rates, as revealed by the latest data from the Central Bureau of Statistics (BPS). The number of marriages in 2023 has plummeted to its lowest point in the past decade. Our interviews with […]
According to the Indonesian Music Promoters Association (2023, as reported by Kompas.com), the number of music festivals in Indonesia will double in 2023 compared to 2022. This surge in festivals is fueled by the fact that around 77% of Indonesians express interest in attending concerts or music festivals (Survey data from Populix). A significant portion […]
According to Badan Pusat Statistik (BPS), in 2021 the average of Indonesian spending in consumption is Rp1.260.000. This is higher 3.17% than in 2020. This could be indicating that the average of spending towards consumption in 2024 is higher than that. This consumption resulted from various factors. To delve into this phenomenon, we conducted a […]
In today’s dynamic consumer behavior landscape, understanding the underlying motivations, preferences, and behaviors of different age groups is crucial for brands and marketers aiming to connect authentically with their target audiences. One intriguing aspect that has emerged from our recent research is the phenomenon of “Dissonance Buying” among Indonesian youth. Let’s delve into this concept […]
Delve into the Meaning of Work-Life Balance in Indonesian Youth Work-life balance, or WLB, has become a priority to achieve for individuals across all age groups. This made the Minister of State Owned Enterprise (Menteri BUMN), Erick Tohir, make a policy for all the employees of BUMN to get a 3-day vacation period in a […]